The logo
Ah, the creative process. If only some of that vibe from my birth place Worpswede had rubbed off onto me. Artistically speaking me holding a brush and painting a beautiful nature scene is as likely as Gu not eating pizza at Torno tonight.
So we decided to put it out to tender. The designers which were all personal friends of either Gu or myself got a brief that was hard to resist. It went a little like this:
"Ceri, hi there. Howzit? You chillin', homy? All square in the pants department?"
Actually, this is nowhere near of how we talk but I thought as record producers we have to ensure our street cred is intact.
"How would you like to be involved in the new record label I am starting with my brother? The deal is this - We have no money and all this money that we don't have we will put into our first production which is going to be a funk 45. We need a really cool logo and would like you to have a go as we appreciate your talent, skill, experience [insert a few more minutes groveling here]. In return you get what we know we will produce that is one copy of the first single and a T-Shirt with your creation on it. All copyrights and other titles will have to be transferred to us, of course. Whatta you say?"
They all said yes!
So about two weeks later we were discussing the draft logos we had been sent. One from England, one from France and one from Germany. Truly European. We chose Paul's as we felt it came closest to what we thought the new label stood for: Round things with little houses. :-)
Paul has since received his 45 of Give me a minute Pt 1 & 2 and is a proud billboard for the T-Shirt. Ceri has been moving house for the last 5 months and has promised me that we will meet up soon for him to receive his payment.
So we decided to put it out to tender. The designers which were all personal friends of either Gu or myself got a brief that was hard to resist. It went a little like this:
"Ceri, hi there. Howzit? You chillin', homy? All square in the pants department?"
Actually, this is nowhere near of how we talk but I thought as record producers we have to ensure our street cred is intact.
"How would you like to be involved in the new record label I am starting with my brother? The deal is this - We have no money and all this money that we don't have we will put into our first production which is going to be a funk 45. We need a really cool logo and would like you to have a go as we appreciate your talent, skill, experience [insert a few more minutes groveling here]. In return you get what we know we will produce that is one copy of the first single and a T-Shirt with your creation on it. All copyrights and other titles will have to be transferred to us, of course. Whatta you say?"
They all said yes!
So about two weeks later we were discussing the draft logos we had been sent. One from England, one from France and one from Germany. Truly European. We chose Paul's as we felt it came closest to what we thought the new label stood for: Round things with little houses. :-)
Paul has since received his 45 of Give me a minute Pt 1 & 2 and is a proud billboard for the T-Shirt. Ceri has been moving house for the last 5 months and has promised me that we will meet up soon for him to receive his payment.








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